Marketing in Action: Can you Taste the Difference?

Students with their whipped topping display.iTEAM Marketing students conducted an experiment to determine if packaging and branding are what drives the majority of consumers to purchase national (name) brand products at the grocery store, with students choosing products such as Pop Tarts, apple juice, caramel corn, whipped cream, pudding, peanut butter, and doughnuts to test. OSTC students and staff tasted the national and private distributor (store) brand for each product at attractively designed booths in which the product packaging was displayed and visitors were educated about branding.  Ultimately, the students determined that  purchasing decisions are largely based on packaging and branding, not necessarily on taste!

Students compare PopTats against a store brand.
Students display information about Cheetos and a competing store brand.